How promotional codes for online casinos work right now

There is a good chance that you have already heard about casino promotional codes before. If you haven’t, no need to worry – we’ll teach you everything you need to know about them. Once you feel you have sufficient knowledge, you can try it out with the ComeOn casino voucher code 2018 and see how it works.

What Are Promotional Codes?

Promotional codes are codes that players can find online and use to their benefit. These codes serve several different purposes, for several different sides involved in the process.

They are used for:
Claiming promotions by players.
Marketing the promotions by casinos.
Tracking individual marketing campaigns.

Casinos usually create different bonus codes for different promotions that they offer, which players can find through different methods online.

How Are Promotional Codes Used?

First of all, players need to get a hold of a promotional code, something they can do directly on the casino’s website, or on the website of the partners casino works with.

Then, they need to enter that code when they are applying for a specific promotion. This can be either during registration for a No Deposit bonus when making their first deposit, or when trying to claim any other promotion.

Not to be confused, you should be aware that casinos call these codes differently. Apart from promotional codes, other common names include:
Promo Code
Coupon Code
Signup Code
Promotion Code
Bonus Code

…and many other names. However, all of them do the same thing – you enter them to become eligible for a specific bonus.

How Casinos Use Promotional Codes?

When players are using promotional codes, they are helping themselves but are also helping the casino.

Casinos have dedicated promotional codes for separate offers, and this allows them to track several statistics. Namely, casinos can track how many players applied for a certain promotion and in that way see how desirable such a promotion is.

Moreover, casinos use different marketing campaigns to advertise their promotions. By tracking the number of entered codes, they can assess which campaigns were successful and which were not.

This helps players as well because they can get more of what they want and less of what they do not want. Casinos see which promotions were most successful and try to offer such bonuses in the future as well. It’s a win-win situation.


In sum, using a promotional code, as you can see, is quite easy. Most online casinos offer these, so there is a high chance your favourite casino offers them as well.

You can find them literally everywhere, especially on popular websites that specialise in the gambling and casino niche.

Use them whenever possible to make the most out of your experience at a given casino and to maximise your chances of profit.